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Importance-Performance Matrix

June 16, 2020 rdaniel2919

What factors of their membership are most important to members? How well is the association satisfying their expectations for these factors? The matrix attached gauges member perceptions of key factors and how their perceptions of said factors correlate to overall member satisfaction.

https://www.dropbox.com/scl/fi/8y9q971mh3qapn1iqnrg9/Work-Sample-2.pptx?dl=0&rlkey=dsb2jvrlb8rtjv48fbta7i0vr

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